Adwords: Why Education & Training Searchers Can Cost Your Business Dearly
February 22, 2012
People searching for Colleges, Education and Training can cost Adwords users dearly unless you use negative keywords
People looking for college courses or general industry information aren't good news for your Adwords budget unless you are a college or specifically offer some form of education or training.
To stop your ads from running on these generic education and training searches you need to use negative keywords so that your ads aren't triggered by them.
Typical negative keywords will include
college, colleges, school, schools, FE, FHE, training, class, classes, course, courses, book, books, textbook, training provider, university, HE, Higher Education,
How useful was this post?
Click on a star to rate it!
We are sorry that this post was not useful for you!
Let us improve this post!
Thanks for your feedback!