Advertising Secret Number Eleven: The Last Space Available Ploy
February 28, 2012
When the Advertising Sales People Phone You Don't Fall for this Old Advertising Sales Trick
Don't fall for the "last space" ploy
The number of times I get calls offering me a huge discount, for the “last space we
have left” is simply amazing.
I've some questions about this. Why didn't they contact me before? If I buy now will
they offer me the same price when I want to buy next? Where in the paper will they
run this advert?
If they really want me to spend they will give me a "top right" space!
Be tough when negotiating last minute space, don't be bullied or rushed into a
decision and only buy productive space.
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