Stefan Drew - The Marketing Magician

FE, Education & Business Marketing: Quick, Effective, Low Cost Marketing

Stefan Drew - The Marketing Magician

Advertising Secret Number Eleven: The Last Space Available Ploy

When the Advertising Sales People Phone You Don't Fall for this Old Advertising Sales Trick

 

Don't fall for the "last space" ploy

 

The number of times I get calls offering me a huge discount, for the “last space we
have left” is simply amazing.

 

I've some questions about this. Why didn't they contact me before? If I buy now will
they offer me the same price when I want to buy next? Where in the paper will they
run this advert?

 

If they really want me to spend they will give me a "top right" space!

 

Be tough when negotiating last minute space, don't be bullied or rushed into a
decision and only buy productive space.

How useful was this post?

Click on a star to rate it!

We are sorry that this post was not useful for you!

Let us improve this post!

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.