Stefan Drew - The Marketing Magician

FE, Education & Business Marketing: Quick, Effective, Low Cost Marketing

Stefan Drew - The Marketing Magician

Advertising Secret Number Eleven: The Last Space Available Ploy

When the Advertising Sales People Phone You Don't Fall for this Old Advertising Sales Trick


Don't fall for the "last space" ploy


The number of times I get calls offering me a huge discount, for the “last space we
have left” is simply amazing.


I've some questions about this. Why didn't they contact me before? If I buy now will
they offer me the same price when I want to buy next? Where in the paper will they
run this advert?


If they really want me to spend they will give me a "top right" space!


Be tough when negotiating last minute space, don't be bullied or rushed into a
decision and only buy productive space.

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