Stefan Drew - The Marketing Magician

FE, Education & Business Marketing: Quick, Effective, Low Cost Marketing

Stefan Drew - The Marketing Magician

Advertising Secret Number Two

Most advertising doesn’t work!

 

The advertising industry is very high earning and supports the cost of running newspapers, TV and radio stations.  Some would say it is a self serving industry more interested in earning money for themselves than for you.  Certainly a lot of people make a lot of money out of it. …. But I’ll leave it to you to decide if that is true or not.


So why does most advertising not work?  Advertising isn’t an inherently bad way to market your business.  It can be a very good way to market your business.  It is just that most people haven’t learnt the secrets of good advertising … and sadly that includes a lot of the people that sell advertising for a living!

 

 

More Advertising
Secrets

 Stop Advertising

Most
Advertising doesn’t work

MOST
Advertising Sales Managers DON’T Understand Advertising

There
are Two Types of Advertising

Lead
generation ads are great value

Test
& Measure Your Advertising

Where
should you advertise ?

Checking
advertising circulation figures

Negotiating
for advertising space

Never
buy the last space

An
advertising trick you must never fall for

Do
you have to pay for loads of spots?

When
not to advertise on radio

Cinema
advertising can be very effective

Do
you have Evidence that advetising works

Measure
response rates

Website
stats about advertising

Negotiating
a guarantee

About
Online advertisng

More
Advertising Secrets

How
to use good headlines in advertising

Great
advertising headline words

Advertising
Calls to Action

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