Free Marketing: Social Networking Truth Number Three
August 28, 2011
You need to consider the age and preferences of your prospective customer when planning your social networking campaigns.
Recent research by Pew Internet indicates email remains the most valuable means of reaching new customers for many businesses. Pew found that 92% of people could be contacted by email and that about 60% of them check their email at least once a day.
Other research has shown that, when it comes to getting your message across, people over the age of 34 tend to prefer email to social networking whilst those below 34 prefer social networks.
One thing you have to remember is that social networking uses many platforms and they all have a different pedigree. Facebook and Twitter are largely geared towards socialising and entertainment whilst LinkedIn is more about business and professionalism. Facebook is certainly changing, and is becoming more business orientated, but has a long way to go to catch up with LinkedIn in this respect.
To see more Social Networking Truths follow the links
Discover Social Networking Truth Number Two
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