SEO Secrets: How to Optimise Your Website with External Links
April 2, 2011
Optimising your website to enable it to rank high on the search engines like Google is often described as difficult or almost impossible for anyone but the most dedicated professional web designer or SEO consultant. But it needn’t be difficult at all .. and by applying a few simple DIY SEO rules you can easily beat 99% of your competitors. Here is a simple technique that will make a significant difference.
Get as many high quality incoming links to your site as possible. But note the words “high quality”. You don’t want links from “link farms”. These are sites that comprise almost nothing except links to other sites … and you are often expected to pay for these links. This type of link is often offered in unsolicited emails and can actually get you banned from the search engines. So any offer to sell you links from hundreds of other sites is probably to good to be true.
What you need are incoming links from reputable sites that it makes sense to link to. There should be some logic in the link in that there should be a reason why the site linking to you would do this.
You also need them to use the right “anchor text” to link to you. Anchor text are the words that are linked to your site. So for example I might write some content on my site about gardening and suggest you attend a horticultural course at East Lambrook Gardens (I know these courses ar good as an old friend runs them). In this case the hyperlink is based around the anchor text that is highlighted. This helps the search engines to ascertain how relevant the content is and what it is about.
Not all incoming links are equal. My site is relatively small compared with the BBC; so a comparable link using the same anchor text on the gardening pages of the BBC site will be more heavily weighted than if it comes from my smaller marketing website.
This is a simple technique and you need to have a link building strategy. It works because 99% of your competitors don’t know about it and, even if they do, don’t implement it.
Only in exceptional cases are incoming links going to get you on Page One of Google without being supported by other SEO techniques so you will need to do more than just use this one technique. Read about our other SEO Secrets and apply them all.
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