Where Do Online Searchers Buy Products and Services?
March 10, 2011
89% of consumers search for products and services online before buying .. but an amazing 63% of searchers then buy offline.
So two things…
1. Ensure that the people that find your product or service online can also buy it offline.
2. Ensure that anything you sell offline is promoted online.
Are you integrating your online and offline sales opportunities?
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