Stefan Drew - The Marketing Magician

FE, Education & Business Marketing: Quick, Effective, Low Cost Marketing

Stefan Drew - The Marketing Magician

Marketing with Music: The type of music you play affects your sales

True; the type of music you play in your sales area can affect your sales.


I wrote previously about how the tempo of the music you played can affect sales by upto 38% …. but how about the type of music? Does it have an effect on Buyer Psychology?


Well it seems that if has a dramatic effect.  In 1998 Adrian North and colleagues from the University of Leicester experimented with playing music in a supermarket.  The played French and German music on alternate days … apparently when French accordion music was played French wines outsold German wines by a factor of 5:1.  When German oompah music was played the German wine outsold the French by 2:1.


There is no mention of the effect it had on New World Wines on either day!    





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