Stefan Drew - The Marketing Magician

FE, Education & Business Marketing: Quick, Effective, Low Cost Marketing

Stefan Drew - The Marketing Magician

Marketing with Music: Does Music Affect Customer Behaviour & Sales?

It seems that playing music might affect your sales.

In 1982, Ronald Milliman of Western Kentucky University carried out a classic marketing study into the effects of music on buyer behaviour.  He tested the effects of slow and fast tempo music on shoppers. When slow background music was played in the supermarkets shoppers stayed longer and spent 38% more than when faster music was playing.

 

Similar studies in restaurants and bars have confirmed similar effects.

 

How could you use music to impact sales in your business?  

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