Emotive Marketing – Part 2
May 14, 2010
Tapping into your customer or prospects psychological needs is a valid marketing technique … here's part two of my advice on Emotive Marketing
Be confident in your product or service. It is no good when talking about your product or service to say what it might do for them. Telling them what it could do isn’t much help either.
Explain what it will do. Clearly you mustn’t tell lies but being positive about what it will do is a must. Your prospect will prefer a guaranteed solution to vague indications of what might happen if they purchase. In fact they need certainty if they are to part with their cash.
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