Stefan Drew - The Marketing Magician

FE, Education & Business Marketing: Quick, Effective, Low Cost Marketing

Stefan Drew - The Marketing Magician

Emotive marketing .. part 1

Here are some really simple ideas that will improve your marketing and sales very quickly. It is all about stories ….


When trying to get an idea or message over tell stories.  We were all brought up to enjoy the words “Once upon a time”  and instinctively respond to a good story.

If your story relates to an experience your listener is familiar with they will immediately be reminded of the feelings experienced and respond emotively.  If you product or service removes the pain or heightens the pleasure they recall they are psychologically geared up to buy from you.

Tap into your listener’s imagination.  We all know the mind is a very powerful so telling a story or asking your prospect to imagine a situation really works.  Tap into past experiences, or create hypothetical ones. When it comes to emotion, your prospect's brain will take over and your sale is much more certain!

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