PR Secrets: Focus on Anniversaries … they are a rich source of inspiration
April 6, 2010
One further PR generation idea. Base your story around "real world" anniversaries; things that are happening out there that you can connect your business to in some way or other. For example a music shop might link a story to the Beatles split (the 30th anniversary is on April 9th), a wedding gown shop might link a story to Prince Charle's second marriage which is also on April 9th. Worldwide there are hundreds of anniversaries every day and it is often possible to "piggy back" these stories.
Examples of other anniversaries this month are shown below.
APRIL 2010 Anniversaries
01 1990 UK 1,000 Prisoners Riot at Strangeways prison
02 2005 Death of Pope John Paul II aged 84
04 1960 The epic film, Ben Hur, Wins Record Number of Oscars
05 1955 UK Wartime PM Sir Winston Churchill Resigns
09 1970 Beatle’s, Paul McCartney, Announces Beatles Split
09 2005 Prince Charles 2nd Marriage to Camilla Parker – Bowes
11 1990 UK Customs seize 'Supergun' to Iraq
12 2000 Queen Awards RUC with George Cross
13 1970 USA Explosion on board Apollo 13 Spaceflight
14 1980 USA Announces Moscow Olympics Boycott
15 1945 Liberation of Belsen Concentration Camp
18 1955 Death of Scientist Albert Einstein
18 1960 UK: 60,000 in Ban The Bomb Demonstration
18 1980 Africa: Zimbabwe Declares Independence from UK
19 2005 Cardinal Joseph Ratzinger elected Pope
19 1995 USA: Oklahoma City Bombing Kills 170
25 1980 USA: Failed Rescue of US Hostages in Iran
29 1980 Death of Film Director Alfred Hitchcock
30 1975 USA: Surrender of Saigon: End of Vietnam War
30 2009 UK Ends Combat Operations in Iraq
Get your free PR with an anniversary related story now.
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