"Creating Business Growth is a compilation of a number of chapters provided by experts in the area of marketing. It gives a thorough look at the many aspects of marketing, with an emphasis on effective, economical solutions. The authors give many examples to indicate what ‘not to do’ and what works well. As would be expected, there is a strong emphasis on ‘online’ marketing and comparing it with ‘offline’ marketing strategies. Authors point out that business success does depend on sales, but that marketing is not sales; they set out to make readers aware of the connection between the two. The ‘icing on the cake’ in this book, is the free resources offered throughout. This is a ‘must’ book for any business library."
Barbara Gabogrecan former president of Home Based Business Australia and Marketing Communications Executives International. Author of ‘How to Run a Business From Your Kitchen Table’ and ‘Thank God I Had a Stroke’. See her Silk Painting website for further inspiration.