In my last post I gave you the low down on some of the people that have joined me in contributing to the book we’ve written to celebrate the life of our friend Mike Seddon. We all masterminded with Mike so knew him personally.
Tom Zeeb hails from the other side of the pond from Mike. But they met several times in the UK and drank beer together. Tom is the go to guy if you want to know about Profiting From Speaking Events. In a world where online dominates Tom has perfected a method of marketing that sometimes starts online but then moves to him speaking at events. This is something worth mastering as it is extremely powerful and delivers great results.
As Tom explains, “Done correctly, building your speaking and events business will massively build your brand, position yourself as the market leader, and produce an incredibly excellent revenue source.”
Throughout life you’ll need to Be in Control of Your Money As a Business Owner. Justin Krane, was one of the guys that contributed to the previous edition of Creating Business Growth. He is a Certified Financial Planner ™ professional and a money strategist for business owners.
I know a lot of people struggle with money .. or the lack of it. Justin takes you through the steps you need to take to get money and keep it. The principles he explains work in every country (unless yours is a country without taxes or debt). Read and learn what makes for financial control and subsequent financial security.
Most business owners will have heard of Timeslips Corp, Chet Holmes or Tony Robbins. If you have, or if you haven’t, I’d like you to meet the guy behind their success. Timeslips was ultimately sold to Sage where our next contributor and Timeslips co-founder, Mitch Russo, became COO.
Mitch is the author of The Invisible Organization, which is the best guide to turning a bricks and mortar organisation into a virtual organisation I’ve ever read.
In the chapter Mitch contributed to this book he explains how to Create an Unpaid Army of Advisors, Coaches, or Consultants, Who Pay You for the Privilege of Selling Your Products! If you’ve a product or service to sell you can learn a lot from Mitch.
Creating Your Championship Team that Embraces An Entrepreneurial Mindset has been written by Skip Weisman. As you grow a business you need to create a team that embraces an entrepreneurial mindset. But how do you do that?
Skip has an Employee Motivation Equation he shares. Reading his chapter I realised how he pulls together so many of the other chapters I read in the book. Like most of life, having one piece of the jigsaw isn’t enough to see the whole picture. Skip’s chapter reveals the picture on the box and helped me to see with clarity. And we all know that clarity is power.
To paraphrase Bob Dylan, For Coaches - Times Are A-Changin’. In 2084, Steve Jobs recited the second verse of Dylan’s iconic song before unveiling the Macintosh to Apple shareholders. That is where Lou D’Alo starts his chapter. But then he goes on to compare and contrast the one to one and one to many coaching styles and how spin off products can be created. This, explains Lou, leads to a predictable income, more leads and manageable business hours.
I believe most businesses can be scaled and the secrets of how to do this are contained in this chapter. As Lou says, “For the loser now, Will be later to win. For the times they are a-changin'.”
To get anywhere in many strategies, especially online, you need to know How to grow your email list. Adam Franklin shares his simple formula for getting the first 100 subscribers. He then explains the steps needed to turn that into 1000, 10,000 and 100,000 subscribers. Each step is relatively simple but Adam shows how they can be put together to achieve incredible results.
You now have an insight in to the incredible value Creating Business Growth: The Last Chapter offers.
Take the advice of just one of the contributors and it will change your business forever. Take the advice of several and life will never be the same again.
The book is going live very soon.
You get the advice of not one, or two or even three marketing experts. You get 20 leading marketing brains, plus bonuses, which will give you a great return on the price of a couple of cups of coffee.
Be sure to get your copy. Register for your reminder now.Go to the box on the top right of this page and be sure you don't miss out.
