February 10, 2019
Business Exhibitions & Visitor Events Are Huge Business. But Exhibitors Often Don’t Understand How to Make Exhibitions Work For Businesses & Fail to Get Good Results & ROI on Their Exhibition Spend.
A few days ago I went to an Exhibition and saw both good and bad practice. With the cost of exhibiting, staff travel and subsistence and all the other extras being so high, it pays to be aware of good practice and some of the pitfalls.