Most of your competitors don't understand marketing or the marketing secrets I'm going to give you.
Here is your first Marketing Secret: Do you know that there are literally hundreds of marketing methods you could be using that cost absolutely nothing at all?
Do you also know that most marketing doesn't work, why you should never advertise on a left hand page and how to test, measure and improve your marketing so that it gives you terrific results?
Want to know how businesses like yours waste millions .. and how you can prevent this ... Read on
Are you looking for Stefan Drew the Ice Hockey Player. Sorry it isn't
me, but to discover more follow the link to my ice hockey playing
namesake Stefan Drew
Continue reading "Have you the time, money or skills to market your business as well as you want?" »
Brands have become an intrinsic part of the world of each and everyone of us.
Even tribes living in the depths of the jungles of South America and Papua New Guinea have seen the Coca Cola brand!
Brands are ubiquitous; but arguably they don't exist, except in the minds of people.
You see, despite the fact that huge brand agencies control most of the big brands in the UK, brands have no physical presence. You can't pick them up and handle them or send them in the post to a friend. In some senses they are even hard to define. Yet they exist and we all recognise many of them.
Continue reading "The Myth We Call The Brand: Misconceptions About Your Brand & Branding " »
You may not realise it but Big Brother is about to stalk you on your TV. In fact in some parts of the world this is already happening.
Way back in time we used to advertise in newspapers. It was fairly hit and miss as not everyone read papers. But where we could we targeted our ads within the paper. So car ads went on the Car sale pages and not in the house sale section. It made sense.
I'm not sure today's ads make the same sense and I suspect the targeting is going backwards. But before I explain that lets think about what happened next.
Continue reading "Advertising Big Brother is Stalking YOU ! " »
Don't believe me, read what Einstein said,
"Imagination is more important than knowledge. Knowledge is limited."
So Einstein relished imagination more than knowledge.
This impacts your business. Read more
Continue reading "Einstein's Knowledge Was Quite Limited" »
If the lack of good business & marketing advice is holding your business back; Think Growth Vouchers.
Businesses registered in England, that have been trading for at least a year and employ fewer than 50 people, could get a share of a £30 million funding pot, funded by HM Government.
Continue reading "Growth Vouchers Could Provide You With up to £2k of Business Advice Support Funding " »
Nelson Mandela may not have run a marketing consultancy .. but he certainly said things that inspire me in my quest for great marketing.
For example when Mandela said,
"When the water starts boiling it is foolish to turn off the heat."
I interpret that as meaning it is foolish to stop putting money into a marketing channel that is effective.
Continue reading "Nelson Mandela was a Marketing Guru " »