Clear Advice on Marketing for Businesses of all Sizes

Have you the time, money or skills to market your business as well as you want?

 

Stefan Drew, Marketing Magician, photo by David Morphew  Most of your competitors don't understand marketing or the marketing secrets I'm going to give you.

Here is your first Marketing Secret:  Do you know that there are literally hundreds of marketing methods you could be using that cost absolutely nothing at all?

I believe you and your business deserve the best free marketing advice available.  If you agree, then learn more on this website.

Continue reading "Have you the time, money or skills to market your business as well as you want?" »

October 30, 2014

What SEO "Experts" Don't Understand

Multipurpose_tool_words_10838(1)Ever had an email from an SEO Expert claiming they can get you on Page One of the Major Search Engines?

 

I did  this morning and, although it is easy to put these emails in the junk, it is sometimes worth reading them .. and then consigning them to junk.

 

You see these people perpetuate some of the SEO myhts that are being circulated and I'd like to point out a few errors they make but you needn't.

 

 

Continue reading "What SEO "Experts" Don't Understand" »

October 27, 2014

Avoid Failure by Cutting Out Unnecessary Procedures & Steps

Failure Often Starts With Complex Procdures. Most Failure Stems from Complexity

 RATES marketing strategy

Have you noticed how, when people have a system that works, they often feel the need to improve what they have?

 

It seems as if simple, effective and efficient isn't good enough.  They need to make it look better, do things another way or copy their competitors. 

I don't mean we shouldn't fix what isn't working or what is inefficient or not effective.  Of course we need to improve things in these cases.

I mean when everything is just OK and working well someone always seems to think you could add an extra bell or whistle. 

The problem is each time we have a hinge that needs to move, an extra piece of software that needs to function or a person that needs to remember something there is a potential problem.  

 

Continue reading "Avoid Failure by Cutting Out Unnecessary Procedures & Steps " »

October 09, 2014

The Best Marketing Advice Ever?

Best marketing book everImagine what you'd get if 21 really good marketing brains were to advise you.

What if several of them were best selling authors who market themselves and clients everyday?  What if they included a TED speaker?

What if all these people worked together on a regular basis and decided to pool their knowledge? 

You'd probably get some of the best marketing advice ever put together in one place. 

It seems like a dream doesn't it?

It's NOT a Dream.

 

Continue reading "The Best Marketing Advice Ever? " »

October 06, 2014

How To Get Very Low Cost Advertising For Any Business

FB beauty 5When I wrote my best seller, Advertising Secrets, I said you should stop advertising if you don't get results and that you should test and measure every advert to ensure they worked and were cost effective.

 

Well I've been using a form of advertising that does deliver great results and is very very effective.  The ROI is huge as the image on this page indicates (click it for more detail).  In just 5 days we've had over 1200 people view this ad at an average cost of 5 pence.  When I tell you that the "product" brings in over £3000/year per sale you can see that even a very modest conversion rate is going to pay dividends.  

Continue reading "How To Get Very Low Cost Advertising For Any Business" »

October 05, 2014

Simple Negotiation Tips: Agreeing the Price!

Negotiation techniques and tips _wht_12868Everyone wants a bargain. So negotiating a price is something we could all get involved in sooner or later.

 How do you get to the best price for a product or service? 

Well it depends on whether you are buying or selling of course.  One bit of advice I've often heard is that a seller should allow the buyer to suggest a price.  I often see this happening when I'm buying and the seller asks, "What's your budget?"

To me this is a dangerous question to answer.  Let's say I walk into a garage and start looking for a car.  One of the sales team will undoubtedly ask me what my budget is and then steer me towards cars in that price range or a little above. 

If I'm after someone to design a garden for me and get asked the same question it is even more complex as the price to design a garden is totally different to the cost of then building the design. So which figure do I quote?

Continue reading "Simple Negotiation Tips: Agreeing the Price!" »

September 28, 2014

Listen to TED Speaker, Dr Srikumar Rao, in a Small Seminar in London

Senior staff at Microsoft, Google, Merrill Lynch, Chubb, IBM, Johnson and Johnson, Deutsche Bank, Accenture. Tata & Yahoo pay big money to get advice from Dr Srikumar Rao.

Not only is Srikumar a noted academic and TED presenter; he is someone who also advises me from time to time. I've known Srikumar for a quite a while for a simple reason. We mastermind together. That means we get together once a month and exchange ideas. Srikumar used to teach on MBA programs at Columbia. You can also find his TED talks on YouTube (see below) and he runs a Personal Mastery course that gets rave reviews. This course normally costs $1000s and is normally only run for private clients.

 

Continue reading "Listen to TED Speaker, Dr Srikumar Rao, in a Small Seminar in London" »

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What Our Clients Say

As Principal I employed very few consultants but did employ Stefan on the basis of a clear ROI.

I would recommend him to any college, university, business or Government agency as a reliable consultant who will become indispensable.

Ioan Morgan CBE
Latterly FE College Principal & CEO,

He certainly does what he says on the tin...... I've worked with Stefan for many years and he has an uncanny knack of cutting through the ****, focussing on the essentials and coming up with creative and inexpensive marketing ideas that work.

David Morphew
www.davidmorphew.com

Top qualities: Great Results, Expert, High Integrity “Stefan was an expert on one of our recent teleseminars speaking about Marketing Secrets Revealed. He gave some fantastic value and gave some great tips that small business owners could use to apply to their businesses straight away. You can get a copy of the recording at http://www.exceptionalthinking.co.uk/previewcall.htm. I have no hesitation recommending Stefan and think he's great at marketing. It's certainly no accident that he's known as the Marketing Magician.

Helen Dowling

“Stefan was our speaker at a memorable CIM course recruitment event a few years ago. In an hour he covered a wide range of EMarketing topics giving the audience both inspiration and actions they could take with them to implement immediately. Even those that had recently completed marketing degrees commented how practical his advice was and how it clarified what they had previously only learnt in an academic way. Stefan's practical background as a marketing practitioner comes to the fore when he explains, not only what EMarketing is, but how to implement it in a practical way where the ROI can be measured.”.

Rosie Phipps, Principal, Oxford College of Marketing

“Apart from being a incredibly friendly and approachable person, Stefan has a wealth of knowledge in how to effectively market small and large businesses and has applied this knowledge with great success. In short Stefan is a real marketing guru!.

Steve Tipson
www.auburn.co.uk

““Stefan Drew is a true marketing professional. I have no hesitation in recommending Stefan's marketing expertise. My first contact with Stefan was in 2009. The distance of our office locations (U.K. vs. Australia) did not concern me as it was evident from our first international phone call that my company was in good hands. 2010 presented the GFC which brought with it many marketing & financial challenges. By following Stefan's marketing plan to the letter I could never have imagined such a successful outcome for my business. Thank you Stefan.”.

Jeanette Adams
www.holidaysonlocation.com

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