Clear Advice on Marketing for Businesses of all Sizes

Have you the time, money or skills to market your business as well as you want?

Stefan Drew, Marketing Magician, photo by David Morphew  Most of your competitors don't understand marketing or the marketing secrets I'm going to give you.

Here is your first Marketing Secret:  Do you know that there are literally hundreds of marketing methods you could be using that cost absolutely nothing at all?

 

Do you also know that most marketing doesn't work, why you should never advertise on a left hand page and how to test, measure and improve your marketing so that it gives you terrific results?  

Want to know how businesses like yours waste millions .. and how you can prevent this ... Read on

  HOCKEY Are you looking for Stefan Drew the Ice Hockey Player. Sorry it isn't me, but to discover more follow the link to my ice hockey playing namesake Stefan Drew

Continue reading "Have you the time, money or skills to market your business as well as you want?" »

April 18, 2014

Google's Marketing Advice? Worth Following

GoogleFocus on the user and all else will follow ..

This is the ethos that Google uses when designing a new tweak to their search algorithm, a new product or new look to a webpage. 

If you have a website, partake in any form of Internet marketing or never use the web ever (not even to read this blog!!!), then it is the best piece of advice I can give you this year .. or the next .. or ever.

 

Continue reading "Google's Marketing Advice? Worth Following " »

April 16, 2014

My Thoughts About Your Business Branding & Value Proposition

Brand XDo you have a brand?

 

I don't mean just a logo; I mean a real brand.   Put simply a brand is what crosses someones mind when you or your business is mentioned, they see your logo, visit your website, read your advert, pass or enter your premises or come across you in any other way.

Building your brand has to start with defining the purpose of your business; why it exists.

For example you may run a business that sells fairtrade products.  But is selling fairtrade products your purpose?  Or is it to make a profit? Or maybe to support your suppliers back in their home countries.  

Continue reading "My Thoughts About Your Business Branding & Value Proposition" »

April 13, 2014

Synaesthesia: Enter the Haptic World, Where Tactile Sells

Haptic is happeningDoes Your Product Physically FEEL like it will sell?

 

I don't mean do you get a sixth sense about it, I mean does it physically feel good enough to make a customer buy it.

 

You may not realise it but we make a lot of judgements based on tactile or haptic stimuli. 

 

Enter the Haptic World and Learn More

 

Continue reading "Synaesthesia: Enter the Haptic World, Where Tactile Sells " »

April 09, 2014

Keep your copyright up to date

CopyrightWhat is the most valuable thing in your business?

 

Is it your car, stock, customer list or something else?

 

For many people it is the intellectual property you own.  That might be your trade mark, your recipes, your processes, your ideas or your paperwork.  

 

I've written about intellectual property in more detail elsewhere but today I want to give you a small gift that will help you protect your intellectual property.

 

Continue reading "Keep your copyright up to date" »

April 02, 2014

More Myths About Marketing

What is a good friend.  Maybe your cat but probably not someone you met online simply to sell their products for a commission. My “Good Friend” and other Marketing Myths 

is the title of an article I wrote as a guest post on Danny Iny's Firepole Marketing website.

It's about the marketing myths that are perpetuated and actually waste our time and about the people that use these myths to try to con us into buying "snake oil" and other rubbish.

 

Continue reading "More Myths About Marketing " »

April 01, 2014

How SEO Can Ruin Your Fishing !

We all know that we need to use

SEO to improve our websites. 

SEO Infographic : How Effective Websites Ruin Your Fishing

 

 

But have you noticed how, as more visitors hit our sites, our workload goes up.  There are more emails to answer, more contracts to fulfil, more sales and less time to do what we want to do.

Things like spending time with our family and friends.  Less time to play sport or go fishing. 

 

So I've produced an infographic on how to stop your website spoiling your fishing.  Of course if you relish work and want to make a lot of money you should read it and do the exact opposite.

 

 

 

PS Have you tried infographics in your business?

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What our customers say

What Our Clients Say

As Principal I employed very few consultants but did employ Stefan on the basis of a clear ROI.

I would recommend him to any college, university, business or Government agency as a reliable consultant who will become indispensable.

Ioan Morgan CBE
Latterly FE College Principal & CEO,

He certainly does what he says on the tin...... I've worked with Stefan for many years and he has an uncanny knack of cutting through the ****, focussing on the essentials and coming up with creative and inexpensive marketing ideas that work.

David Morphew
www.davidmorphew.com

Top qualities: Great Results, Expert, High Integrity “Stefan was an expert on one of our recent teleseminars speaking about Marketing Secrets Revealed. He gave some fantastic value and gave some great tips that small business owners could use to apply to their businesses straight away. You can get a copy of the recording at http://www.exceptionalthinking.co.uk/previewcall.htm. I have no hesitation recommending Stefan and think he's great at marketing. It's certainly no accident that he's known as the Marketing Magician.

Helen Dowling

“Stefan was our speaker at a memorable CIM course recruitment event a few years ago. In an hour he covered a wide range of EMarketing topics giving the audience both inspiration and actions they could take with them to implement immediately. Even those that had recently completed marketing degrees commented how practical his advice was and how it clarified what they had previously only learnt in an academic way. Stefan's practical background as a marketing practitioner comes to the fore when he explains, not only what EMarketing is, but how to implement it in a practical way where the ROI can be measured.”.

Rosie Phipps, Principal, Oxford College of Marketing

“Apart from being a incredibly friendly and approachable person, Stefan has a wealth of knowledge in how to effectively market small and large businesses and has applied this knowledge with great success. In short Stefan is a real marketing guru!.

Steve Tipson
www.auburn.co.uk

““Stefan Drew is a true marketing professional. I have no hesitation in recommending Stefan's marketing expertise. My first contact with Stefan was in 2009. The distance of our office locations (U.K. vs. Australia) did not concern me as it was evident from our first international phone call that my company was in good hands. 2010 presented the GFC which brought with it many marketing & financial challenges. By following Stefan's marketing plan to the letter I could never have imagined such a successful outcome for my business. Thank you Stefan.”.

Jeanette Adams
www.holidaysonlocation.com

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