PR is often considered to be expensive and slow. But NewsJacking With Video is Fast, Inexpensive and Very Effective.
Let me explain the basic techniques.
How NewsJacking With Video (or Radio/Audio) Works
Select a Breaking News Story from the printed media or online.
Write a short response
Convert your response into a video
Post your response on selected websites, blogs, social media etc.
Send a link to relevant people e.g. Tweet and include a reporters twitter handle
Below is my response to a story I read on the BBC website at 9 am. By 9.50 am I’d written a short response and converted it into a video using AI powered video making software. In a few minutes this software takes my written copy, adds images and asks me to approve it. I make any adjustments I want and click onto a music track from their library.
In the 50 minutes I’d also added the completed video to YouTube and posted the link to a niche website , FE News, where I write a regular column.
This was then shared via social media .. don’t forget to add hashtags to ensure a bigger audience.
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