Most of your competitors don't understand marketing or the marketing secrets I'm going to give you.
Here is your first Marketing Secret: Do you know that there are literally hundreds of marketing methods you could be using that cost absolutely nothing at all?
Do you also know that most marketing doesn't work, why you should never advertise on a left hand page and how to test, measure and improve your marketing so that it gives you terrific results?
Want to know how businesses like yours waste millions .. and how you can prevent this ... Read on
Are you looking for Stefan Drew the Ice Hockey Player. Sorry it isn't
me, but to discover more follow the link to my ice hockey playing
namesake Stefan Drew
Continue reading "Have you the time, money or skills to market your business as well as you want?" »
Do you have a brand?
I don't mean just a logo; I mean a real brand. Put simply a brand is what crosses someones mind when you or your business is mentioned, they see your logo, visit your website, read your advert, pass or enter your premises or come across you in any other way.
Building your brand has to start with defining the purpose of your business; why it exists.
For example you may run a business that sells fairtrade products. But is selling fairtrade products your purpose? Or is it to make a profit? Or maybe to support your suppliers back in their home countries.
Continue reading "My Thoughts About Your Business Branding & Value Proposition" »
Does Your Product Physically FEEL like it will sell?
I don't mean do you get a sixth sense about it, I mean does it physically feel good enough to make a customer buy it.
You may not realise it but we make a lot of judgements based on tactile or haptic stimuli.
Enter the Haptic World and Learn More
Continue reading "Synaesthesia: Enter the Haptic World, Where Tactile Sells " »
What is the most valuable thing in your business?
Is it your car, stock, customer list or something else?
For many people it is the intellectual property you own. That might be your trade mark, your recipes, your processes, your ideas or your paperwork.
I've written about intellectual property in more detail elsewhere but today I want to give you a small gift that will help you protect your intellectual property.
Continue reading "Keep your copyright up to date" »
is the title of an article I wrote as a guest post on Danny Iny's Firepole Marketing website.
It's about the marketing myths that are perpetuated and actually waste our time and about the people that use these myths to try to con us into buying "snake oil" and other rubbish.
Continue reading "More Myths About Marketing " »
No I've not spelt POOR incorrectly .. I mean PORE
PORE means Produce Once; Replicate Everywhere
In an age when we are told to promote or business on our website, Facebook, Twitter, LinkedIn, Pinterest and a million other places it is easy to get overwhelmed.
And just as we start to recover from the overwhelm we are told we need to write loads of compelling content.
So how do you write content and promote your business on multiple platforms without overwhelm?
Continue reading "PORE Marketing Tactics: Being Overwhelmed by Workload & Marketing Complexity" »