Stefan Drew - The Marketing Magician

FE, Education & Business Marketing: Quick, Effective, Low Cost Marketing

Stefan Drew - The Marketing Magician

Have You The Time, Money or Skills to Market Your Business As Well As You Want?

Most of your competitors don’t understand marketing, or the marketing secrets I’m going to give you on this website.

 

StefanDrew - The Marketing MagicianHi, This is Stefan and here is your first Marketing Secret:  Do you know that there are literally hundreds of marketing methods you could be using that cost absolutely nothing at all?

I believe you and your business deserve the best free marketing advice available.  If you agree, then learn more on this website.

 

Do you also know that most marketing doesn’t work, why you should never advertise on a left hand page and how to test, measure and improve your marketing so that it gives you terrific results?  

Want to know how businesses like yours waste millions .. and how you can prevent this?

 

Keep Reading …….

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BBC Interview on Gillette’s #MeToo Advertising

The Gillette #MeToo Video campaignGillette Have Launched Ads That Ignore Shaving. The New Gillette Ads Focus on Men’s Behaviour. 

 

The BBC are interviewing me tomorrow about the Gillette video ads. People often ask how I prepare for these interviews, so here is my thinking for this interview.

But first here’s the Gillette Video Ad on Youtube.

 

 

Interview Preparation: Gathering Background 

Ads don’t suddenly appear. There’s always a back story. Here’s some of my background research data.

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Advertising Campaign Strategies That Work Online and Offline Forever

“At 60 Miles an Hour the Loudest Noise in This New Rolls-Royce Comes from the Electric Clock”  said the 1958 Ogilvy inspired Rolls Royce print advert that is still remembered today

 

The advert focused on facts and didn’t rely on copious adjectives.  That’s a great way to design advertising campaign strategies. And the best thing about this is that it will work for businesses of any size.

 

Starting With The Rolls-Royce Facts

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How to Market a Small, Boutique Hotel; B&B or Guest House in 2019

Gidleigh Park .. perfection on a plateMarketing a Hotel, Guest House or B&B Used to be About Advertising. Today We Have Many Other Effective Methods to Promote B&Bs, Hotels, & Guest Houses That Are Free or Low Cost. Discover How to Market a Hotel, Guest House or B&B

So Think Beyond Ways to Advertise Your Property And Devise an Effective Marketing Strategy That Allows You to Control Spend Whilst Driving Up Guest Numbers and Profit For Any Boutique Hotel, Independent Hotel, Guest House or B&B .

 

Here’s Our Boutique  Hotel / B&B / Guest House Marketing Checklist

(PS They Also Work For The Marketing of Lodges, Lodgings, Inns, Pubs, Hostels, Guesthouses, Gasthaus, Restaurants With Rooms, Auberge, Motels, Boarding Houses, Resorts, Cabins, Taverns, Camps, Roadhouses, Bunkbarns, Retreats, Farm Accommodation, Farmhouse B&B, Yurts, Glamping and all the other words used internationally to say the same thing!)

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We Are Experiencing Higher Than Normal Call Volumes

We Are Very Busy, Please Hold The Line We'll Be With You ShortlyWe Are Very Busy, Please Hold The Line We’ll Be With You Shortly

It doesn’t matter if you phone a bank, utility, council, a myriad of public services or the private sector. They all seem to be Experiencing Higher Than Normal Call Volumes than they expected. So it seems like they don’t expect people to call them and they’ve been taken them completely by surprise.

 

It makes you doubt their competence to handle your money, electric, gas, phones or local services when they can’t even estimate the volume of calls they get on a Monday morning or Thursday afternoon that is no different to last week or the week before when they were also experiencing higher call volumes than they expected. Do they understand nothing about Marketing and Sales? 

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