Stefan Drew - The Marketing Magician

FE, Education & Business Marketing: Quick, Effective, Low Cost Marketing

Stefan Drew - The Marketing Magician

What are the Three Different Types of Advertising?

There Are Only Three Different Types of Advertising.

 

Brand Advertising

Direct Sales Advertising

Relationship Building Advertising 

 

Each one has a specific function and can provide an exceptionally high Return on Investment (ROI) when used correctly.  Used incorrectly they just burn money.

 

So here is a quick breakdown of the difference between the three types of advertising.

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How to Market a Restaurant, Cafe, Coffee Shop, Tearoom, Winebar, Pub, or Pizza Place

Behind every new restaurant, cafe and coffee shop is a dream.  A dream where people book weeks in advance, every table is full, the food and service are brilliant and the profits roll in.

How to market a restaurant is now available on Amazon https://www.amazon.co.uk/dp/B079V9KDQ5/

 

 

The truth is often different.  The restaurant business is tough.  There is competition on every corner and however good your food and service might be you have to be brilliant at marketing as well.

Most new restaurants, cafes and coffee shops fail within two years.  But yours can thrive.  

The reason they fail isn’t often down to the food, service or ambience.  Often it is purely down to poor marketing. 

Marketing isn’t difficult.  It needn’t cost a fortune.  But if you are going to learn how to market your restaurant you will need to learn a few simple marketing strategies and techniques ……… just like the Top Ten Restaurant Marketing Strategies listed below.

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Degrees Are A Commodity & Don’t Guarantee Career Success

Conventional Education Doesn't Provide Career Certainty. Degrees are a commodity. A Degree Used to Mean Career Success, Higher Earnings and Was Highly Valued by Employers

 

Today it is possible to get on to a Graduate Entry Scheme without a degree! And the Vice Chancellor of one university has written about the demise of exams, lecture  theatres and asks if universities are redundant.

I explain much more in my articles on Conventional Education not being the route to employment it once was. The first article is available on the above link.

 

For those readers running a small business this article once again demonstrates the value of PR.  Any one of us can get our voice heard with coverage in the market leading publications and websites in our sector. Let me know if you need help writing an article or in putting together a PR strategy


Are You Sure Your Marketing Is Working?

“50% of my advertising doesn’t work, the problem is I don’t know which half”, said John Wanamaker

 

This applies also to most other forms of marketing and the situation is probably worse. My experience, from observing hundreds of small and large businesses, is that close on 90% of all marketing, and advertising, seriously unperforms.

 

 


Low-Cost & Free Marketing Techniques

Free Marketing Frees Up Your CashFree and Low Cost Marketing Techniques Allow You to Dramatically Cut Your Marketing Costs

Many people tell me nothing good in marketing is ever free; but I disagree. For example email is free and many professional marketers rely on it (sometimes perhaps over rely on it).

And social media is free. You can join Facebook, Twitter, LinkedIn, Instagram, and many other social media platforms at no cost. This is free marketing at it’s best.

 

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Marketing Quotes: How They Impact Your Business

Marketing Quotes Can Be Inspirational. Here are some of my Favourite Quotes about Marketing and a Few Thoughts on Their Relevance and Implementation

 

Your customers are the lifeblood of your business. Their needs and wants impact every aspect of your business, from product development to content marketing to sales to customer service. John Rampton

Without customers we have no business. So our first marketing task is to identify or profile, our potential customers, work out what makes them tick and where they hang out. With this knowledge we can produce a low cost marketing strategy that works for us and our customers.

 

 

 

The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself. Peter Drucker

Drucker is, to an extent, advocating profiling your target audience. But he takes it back a level by indicating that the product or service is built around the customer rather than finding customers that need our product or service. There is a big difference between building product and looking for customers and finding out what prospects need, or want, and building a product for them. But of course we need to think about Henry Ford’s words, “If I had asked people what they wanted, they would have said faster horses” In other words we need to dig deeper than the surface rationale we are offered.

 

Marketing is too important to be left to the marketing department. David Packard

I notice increasing reluctance on the part of marketing executives to use judgment; they are coming to rely too much on research, and they use it as a drunkard uses a lamp post for support, rather than for illumination. David Ogilvy

Don’t blame the marketing department. The buck stops with the chief executive. John D. Rockefeller

Marketing is a contest for people’s attention. Seth Godin

I am making use of social media as a marketing tool. It’s a great way to market yourself and your projects. It’s a free marketing tool. CeCe Peniston

Permission marketing turns strangers into friends and friends into loyal customers. It’s not just about entertainment – it’s about education. Permission marketing is curriculum marketing. Seth Godin

Starbucks is not an advertiser; people think we are a great marketing company, but in fact we spend very little money on marketing and more money on training our people than advertising. Howard Schultz

Affiliate marketing has made businesses millions and ordinary people millionaires. Bo Bennett

Permission marketing is marketing without interruptions. Seth Godin


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