Most of your competitors don't understand marketing or the marketing secrets I'm going to give you.
Here is your first Marketing Secret: Do you know that there are literally hundreds of marketing methods you could be using that cost absolutely nothing at all?
Do you also know that most marketing doesn't work, why you should never advertise on a left hand page and how to test, measure and improve your marketing so that it gives you terrific results?
Want to know how businesses like yours waste millions .. and how you can prevent this ... Read on
Are you looking for Stefan Drew the Ice Hockey Player. Sorry it isn't
me, but to discover more follow the link to my ice hockey playing
namesake Stefan Drew
Continue reading "Have you the time, money or skills to market your business as well as you want?" »
Make The 80:20 Rule Work For You
Here is a quick action plan that acts on The 80:20 Rule, also known as the Pareto Principle, to get you more customers that are like the best ones you have.
The Pareto Principle
The Pareto Principle is the theory that 80% of effects come from 20% of causes. When it is applied to business theory, people say that 80% of your profit will come from 20% of your customers.
Continue reading "How to Use the 80:20 Principle to Make More Profit." »
We've all heard about the Swiss Army Knife. It has loads of different gadgets in a single implement, many of them superbly designed for very precise purposes.
In fact, as this picture demonstrates, the Swiss Army Knife was probably invented by the Romans and so goes back much further in time.
So what has that to do with marketing?
Nothing .. and everything. Intrigued? ..... Read on.
Continue reading "Marketing's Swiss Army Knife: Marketing Ideas You Can Use Now " »
You've probably had this experience .. the website asks you for your membership details and password .. you can't remember it .. and when you eventually find it the website finds 50 more reasons not to help you.
But the question is .. Do Your Website Visitors Experience This Problem on Your Website?
Watch this short comic video and see how frustrating websites can be .. it made me smile and I bet you can't watch it without either laughing or getting angry!
Continue reading "Do Your Website Visitors Experience These Login and Check Out Problems? " »
My wife, Sharon, and I recently spent three weeks crossing the Namibian Deserts and over the border into South Africa.
In covering approx 3000 miles by car, mainly on dirt roads, we only rarely saw another vehicle until we reached South Africa.
The outcome of our journey are a series of videos we're calling "Out Of Africa". They feature the magnificent landscapes and wildlife we saw, but all describe a business lesson that can be applied to any business.
Continue reading "Out of Africa: Business Survival Lessons from Table Mountain " »
Sometimes Businesses Treat Customers Like Idiots
Often it is unintentional .. or at least I hope so .. but other times I'm not so sure.
I'm not sure if it was intentional or not but this luggage trolley I saw on Banbury station seemed to be the only one on the whole station .. and it wasn't much use really.
I was marooned on Banbury sation after my train had broken down .. and so had the replacement train but that is another story. For now let me explain more about businesses, idiots and customers.
Continue reading "Customer Care: How to Treat Your Customers Like Idiots! " »