Behind every new restaurant, cafe and coffee shop is a dream. A dream where people book weeks in advance, every table is full, the food and service are brilliant and the profits roll in.
The truth is often different. The restaurant business is tough. There is competition on every corner and however good your food and service might be you have to be brilliant at marketing as well.
Most new restaurants, cafes and coffee shops fail within two years. But yours can thrive.
The reason they fail isn’t often down to the food, service or ambience. Often it is purely down to poor marketing.
Marketing isn’t difficult. It needn’t cost a fortune. But if you are going to learn how to market your restaurant you will need to learn a few simple marketing strategies and techniques ……… just like the Top Ten Restaurant Marketing Strategies listed below.
“50% of my advertising doesn’t work, the problem is I don’t know which half”, said John Wanamaker
This applies also to most other forms of marketing and the situation is probably worse. My experience, from observing hundreds of small and large businesses, is that close on 90% of all marketing, and advertising, seriously unperforms.
Marketing Quotes Can Be Inspirational. Here are some of my Favourite Quotes about Marketing and a Few Thoughts on Their Relevance and Implementation
Your customers are the lifeblood of your business. Their needs and wants impact every aspect of your business, from product development to content marketing to sales to customer service. John Rampton
Without customers we have no business. So our first marketing task is to identify or profile, our potential customers, work out what makes them tick and where they hang out. With this knowledge we can produce a low cost marketing strategy that works for us and our customers.
The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself. Peter Drucker
Drucker is, to an extent, advocating profiling your target audience. But he takes it back a level by indicating that the product or service is built around the customer rather than finding customers that need our product or service. There is a big difference between building product and looking for customers and finding out what prospects need, or want, and building a product for them. But of course we need to think about Henry Ford’s words, “If I had asked people what they wanted, they would have said faster horses” In other words we need to dig deeper than the surface rationale we are offered.
Marketing is too important to be left to the marketing department. David Packard
I notice increasing reluctance on the part of marketing executives to use judgment; they are coming to rely too much on research, and they use it as a drunkard uses a lamp post for support, rather than for illumination. David Ogilvy
Don’t blame the marketing department. The buck stops with the chief executive. John D. Rockefeller
Marketing is a contest for people’s attention. Seth Godin
I am making use of social media as a marketing tool. It’s a great way to market yourself and your projects. It’s a free marketing tool. CeCe Peniston
Permission marketing turns strangers into friends and friends into loyal customers. It’s not just about entertainment – it’s about education. Permission marketing is curriculum marketing. Seth Godin
Starbucks is not an advertiser; people think we are a great marketing company, but in fact we spend very little money on marketing and more money on training our people than advertising. Howard Schultz
Affiliate marketing has made businesses millions and ordinary people millionaires. Bo Bennett
Permission marketing is marketing without interruptions. Seth Godin
There are several pieces of software to Track Website Visitors and a few techniques you can use to identify visitors to your site and then build rapport with them.
Assuming we have a well-structured site and a search bar it shouldn’t be too hard for visitors to find what they need. But sadly this isn’t true. I see evidence every day of visitors not being able to navigate even the best-structured websites .. or just being too lazy to do so.
So the first step is to ensure that visitors can ask questions if they can’t find what they want. A very obvious chat button can help as can a simple, easy to use contact form. Chat today is quite sophisticated. It can be AI-powered and very quick to answer FAQs.
I have just completed reading Stefan’s book on the marketing of hospitality. I found it outstanding from both the strategic point of view Stefan adopted and the many practical suggestions he offered. And his wonderful, slightly quirky self shone through, which added delight to the entire experience. Check Molly’s Place, A Bar & Grill, in Grenada, MS a year from now and see how we are doing!
I've had the privilege of working with Stefan on two book projects, and I have also benefited from his marketing wisdom in a private mastermind group. The man is a consummate professional, and he backs it up with a hilarious sense of humor. I highly recommend him.
Stefan is very thorough in his research and understanding of a clients requirements. He has a proven record of delivering comprehensive strategic marketing plans that address education / FE issues critical to the ongoing success of a college. I would recommend considering Stefan for any project that involves strategic planning, communication or digital marketing.
I have had the pleasure of working with Stefan on two occasions and was thoroughly impressed both times. His marketing knowledge is excellent and he has the ability to execute a task to a high standard all the way through to completion.