Marketing Made Simple: Quick, Effective Low Cost Marketing

Have you the time, money or skills to market your business as well as you want?

Stefan Drew, Marketing Magician, photo by David Morphew  Most of your competitors don't understand   marketing or the marketing secrets I'm going to give you.

Here is your first Marketing Secret:  Do you know that there are literally hundreds of marketing methods you could be using that cost absolutely nothing at all?

HOCKEY Are you looking for Stefan Drew the Ice Hockey Player. Sorry it isn't me, but to discover more follow the link to Stefan Drew

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May 20, 2013

Lateral Thinking: Going Underground with Steam Trains was a Transport Innovation

UndergroundIn 1863, The American Civil War was raging and the people of London put their heads in the ground .... and their bodies .. and their steam trains.

 

1863 saw one of the most innovative pieces of lateral thinking the transport world has ever seen.  London, with 2.5 million people, was the largest city in the world.  Legislation was in place that prevented the new rail lines from entering the city and stations were built in what were then the outskirts at places like Paddington, Euston and Kings Cross.   

Like many business problems the answer was elusive .. until lateral thinking solved it.

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1/1000 of a second Equals Gold .. and Business Perfection

Perfection is 1/1000th of a second

Thinking about last summer's UK Olympics made me realise something about beating the competition.  You only have to be fractionally better than your competitors to win Gold.

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Less is More in Marketing

Google FranceSimplicity and clarity lead to good design .. which means that Less is More

 

This is very true in marketing.  Often we just try too hard and keep adding to our adverts, posters, leaflets, websites etc .... when really we should be spending time simplifying them.

 

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May 19, 2013

LinkedIn Tagging Adds A More Social Element to Business Networking

LIFor professional networking I believe nothing beats LinkedIn.  Where Facebook and Twitter have their place, and can work wonders for some business types, for me it is LinkedIn every time. 

The good news is LinkedIn just got better.

 

Not only is LinkedIn the most comprehensive and up to date database of business professionals and companies available on the Internet .. it now allows you to tag other LinkedIn members in your updates.

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May 16, 2013

Simple SEO Ideas .. The Video

I love new technology and new ways of doing things. I'm also a workoholic that likes to relax.

 

OK, so that seems a contradiction but let me tell you the story behind this video and judge for yourself.

 

I'm so relaxed that I usually start the day with checking my emails, on my kindle, before I get out of bed. This can be anytime from 5 am onwards, sometimes earlier.

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May 15, 2013

Using LinkedIn to Find Prospects, Future Customers and Previous Customers

Supermarket customer
How to Find New Customers
Finding new customers takes time and effort and yet we all need to find propsects, future customers and catch up with previous customers that have moved to new pastures.  Here is a LinkedIn technique to find new customers and / or contacts.

 

This question was asked by a photographer client  who wanted to find contacts in certain sectors based in and around Coventry.

 

There are only Three Ways to Grow a Business and they all revolve around customers. Finding new customers and prospects, or even relocating previous customers that have moved to new companies, is the hardest one of the three. 

 

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May 12, 2013

How to Get Your Business in the Press .. the video.

Getting Your Business in the Press, into newspapers and magazines without paying for advertising is easy when you follow our press or media release template.

 

Watch the video and you could be in the paper in a few days without spending a bean on advertising.

 

May 08, 2013

How to Increase Businesss Profits by creating a business procedures manual

Running a business is hard. But if you use a business procedures manual you and your staff will do things correctly every time.

That will save you time and boost your profits.

To learn more about how to increase business profits by creating an operations or business procedures manual watch the video.


 

May 01, 2013

How to Increase Your Business Profits by packaging products together

What would happen to your profit if, every time someone bought one item .. they also bought a second or even third item automatically?

Your turnover and profits would soar.  Products would fly off the shelf and the till would keep ringing.

Well, here is an idea that will help that to happen.

Continue reading "How to Increase Your Business Profits by packaging products together" »

April 29, 2013

How to Get Repeat Customers to Any Business

Getting Repeat Business Getting repeat customers is easier than looking for new customers.

 

The idea one hotel is using is nothing new but the idea can work really well for any business.

 

Continue reading "How to Get Repeat Customers to Any Business" »

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As Principal I employed very few consultants but did employ Stefan on the basis of a clear ROI.

I would recommend him to any college, university, business or Government agency as a reliable consultant who will become indispensable.

Ioan Morgan CBE
Latterly FE College Principal & CEO,

He certainly does what he says on the tin...... I've worked with Stefan for many years and he has an uncanny knack of cutting through the ****, focussing on the essentials and coming up with creative and inexpensive marketing ideas that work.

David Morphew
www.davidmorphew.com

Top qualities: Great Results, Expert, High Integrity “Stefan was an expert on one of our recent teleseminars speaking about Marketing Secrets Revealed. He gave some fantastic value and gave some great tips that small business owners could use to apply to their businesses straight away. You can get a copy of the recording at http://www.exceptionalthinking.co.uk/previewcall.htm. I have no hesitation recommending Stefan and think he's great at marketing. It's certainly no accident that he's known as the Marketing Magician.

Helen Dowling

“Stefan was our speaker at a memorable CIM course recruitment event a few years ago. In an hour he covered a wide range of EMarketing topics giving the audience both inspiration and actions they could take with them to implement immediately. Even those that had recently completed marketing degrees commented how practical his advice was and how it clarified what they had previously only learnt in an academic way. Stefan's practical background as a marketing practitioner comes to the fore when he explains, not only what EMarketing is, but how to implement it in a practical way where the ROI can be measured.”.

Rosie Phipps, Principal, Oxford College of Marketing

“Apart from being a incredibly friendly and approachable person, Stefan has a wealth of knowledge in how to effectively market small and large businesses and has applied this knowledge with great success. In short Stefan is a real marketing guru!.

Steve Tipson
www.auburn.co.uk

““Stefan Drew is a true marketing professional. I have no hesitation in recommending Stefan's marketing expertise. My first contact with Stefan was in 2009. The distance of our office locations (U.K. vs. Australia) did not concern me as it was evident from our first international phone call that my company was in good hands. 2010 presented the GFC which brought with it many marketing & financial challenges. By following Stefan's marketing plan to the letter I could never have imagined such a successful outcome for my business. Thank you Stefan.”.

Jeanette Adams
www.holidaysonlocation.com

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