Clear Advice on Marketing for Businesses of all Sizes

Have you the time, money or skills to market your business as well as you want?

 

Stefan Drew, Marketing Magician, photo by David Morphew  Most of your competitors don't understand marketing or the marketing secrets I'm going to give you.

Here is your first Marketing Secret:  Do you know that there are literally hundreds of marketing methods you could be using that cost absolutely nothing at all?

I believe you and your business deserve the best free marketing advice available.  If you agree, then learn more on this website.

Continue reading "Have you the time, money or skills to market your business as well as you want?" »

August 26, 2014

Marketing Tips: Don't Reinvent the Wheel

Marketing insight: Wheels don't need reinventing.
Cog Wheels on a Winch on Cape Town Waterside

The Wheel is One of Our "Perfect" Inventions. So Why Reinvent It?

In most situations the wheel has proved to be near perfect.  It not only works on vehicles but is also a key component of many pieces of mechanical machinery.  It makes movement smooth and efficient.  A few attempts have been made to improve on the wheel.  But these have been in situations where the wheel wasn't at all suitable: I'm thinking of places like swamps and the interface between sea and beach, where hovercraft make more sense. 

But in most cases the wheel, or roller as used by the Egyptians to build the pyramids, cannot be significantly improved.

 

Continue reading "Marketing Tips: Don't Reinvent the Wheel " »

August 21, 2014

What is Google's Marketing Philosophy?

ButterflyHow to Market Like Google

This is part two on Google's business and marketing  philosophy. In part one I looked at how they focused on the user (customer) .  After digging deep into Google's philosophy I'm now going to explain how they zero in on another essential.

They focus on doing one thing really well ... OK,they do several things really well but they are abig tream and they perfect each one before moving on to the next. Lots of marketing people, myself included, suffer from what I call the Butterfly Syndrome.  We flit from one idea to the next and never settle anywhere for long. Not Google.

In my own case I've worked hard to overcome this habit and my business is stronger for it.   But let's look at Google in more detail.

Continue reading "What is Google's Marketing Philosophy?" »

August 19, 2014

My Latest BBC Interview .. About Politicians & Image

I was recently interviewed on BBC WM about the Personal Brand of a Certain Politician  .. or was the lack of a political brand in this case?

 

The BBC phoned me immediately after Ed Miliband had made his speech where he mentioned the negative comments over images of him eating a bacon sandwich and the Wallace and Gromit comparisons made about him.  They wanted to know how he could improve his image. 

 

Well I have to say this was quite a challenge.  

The Labour leader had said that big ideas and principles were more important than his image and Labour had the right policies on dealing with "the cost of living crisis", tackling low pay and building more homes.

 

Once on air I had to say I didn't think that the big ideas and principles has anything to do with his image.  That was about Labour and NOT him.

I continued by saying that personal brand is about people's beliefs and perception of us.  It isn't about speeches .. it is about the things we do.

 Of course we ALL have a personal brand.  It's  what people say about us when we are not there ...  things like the lady that always smiles, the grumpy man etc.

 

It is also about the way we look and sound  .... our physical appearance, clothing, accent etc

Today it also involves our online appearance, on social media, on websites, ..... even how we look and sound on TV and radio.

 

Some people have built careers on their personal brand ..

Donald Trump names building like Trump Towers after himself and Richard Branson used his personal brand to build the Virgin empire.

 

Back in the world of politics we have some wonderful historical examples.

 

Labour leader Harold Wilson was known for his Gannex mac and pipe .. beer and sandwiches at No 10

 

Tory leader  Harold Macmillan smoked a pipe but his brand was as SuperMac.  And people knew his toothy grin and Brylcreemed hair and that in a crisis he was unflappable and pragmatic.

Neil Kinnock's image took a turn the day hewas enjoying a walk on Brighton beach with his wife Glynis.  He joked with the press about stopping the waves and was then were surprised by a big wave.  Falling over possibly destroyed his career and changed history.

As I explained to the BBC listeners, essentially our image is how people perceive us.  It is hard to change that with a few words in front of the cameras.  In this case actions speak louder than words.  Mr Miliband need to demonstrate leadership rather than talk about it. 

PS I'm apolitical when it comes to UK politics ... and try to offer an objective view.  So sorry if any of the above upsets the politically aware.

 

August 14, 2014

Marketing Insight: How Printer Overkill Damages Your Business

Printer overkillIs the design of your invoices and other stationery annoying your customers?

 

We live in an environmentally sensitive age. We are asked not to print anything unless it is essential as this saves inks and paper. But sometimes it is necessary to print certain documents, perhaps for legal reasons and perhaps just to make it easier to read and annotate (sadly not everyone of us does this onscreen).

 

So the design of your potentially printed materials can impact on ink usage and really annoy your customers.  take the image above; it comes from an invoice I was sent by a supplier. It uses white on black and that means takes an inordinate amount of expensive black ink to print.

 

Given the choice between two, otherwise equal, suppliers this can be the tipping point in deciding which one someone may proceed with.

 

Is it Marketing?

I know most people would't classify this as marketing... but it is.  

Marketing is about satisfying customer need and if you upset them, then all that time and expense you have spent on marketing is wasted.

 

So think through every "touch point" in your customer interface and see if there is any way you can stop annoying customers .. and delight them instead.



August 12, 2014

The Importance of Customer Lifetime Values

Lifetime Values Matter in Marketing and SalesCustomer Lifetime Values are a vital marketing measurement that every business should consider.

We all want to make a profit from every transaction, but more important than a single transaction has to be the value or profit we get from a customer over a period of time.

We need to get the balance right if we are to make a profit.

 

 

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August 07, 2014

Social Media Vanity Metrics

Vanity Metrics What are Vanity Metrics?

 

Vanity metric is the term used to refer to the social media measures that appear significant but really aren't.

 

So for example getting more people to like or follow us on social media sounds like a good idea.  But large numbers don't always represent real value.  If someone that follows 50,000 other people chooses to follow us they are unlikely to ever see our posts amongst all the others sent to them.  But a journalist that only follows a handful of people and writes about us on a regular basis has more value.

 

Continue reading "Social Media Vanity Metrics" »

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