Most of your competitors don't understand marketing or the marketing secrets I'm going to give you.
Here is your first Marketing Secret: Do you know that there are literally hundreds of marketing methods you could be using that cost absolutely nothing at all?
I believe you and your business deserve the best free marketing advice available. If you agree, then learn more on this website.
Continue reading "Have you the time, money or skills to market your business as well as you want?" »
Potential Buyers Frequently Say NO, This is what you need to do next.
Sometimes we spend months chasing a potential buyer only for them to ignore us or, worse still, say NO to us.
It can be disheartening, even depressing, and most people walk away with a sick feeling in their stomach.
This isn't the way to make sales. But there is something you need to know about sales.
Your Prospect Doesn't Mean NO
Continue reading "What to Do When Your Prospective Buyer Says NO! " »
Search Engine Optimisation (SEO) Just Got Easier
For years SEO has been really complex. There were metatags, incoming links, internal links, social media, image tags, white hat, black hat and a host of other things too numerous to list.
Lots of these things are still relevant to an extent; but without getting a handful of essentials right they are of no consequence.
Continue reading "SEO is Now Easy to Understand" »
Hard Selling is Dead.
Or at least hard selling should be dead as people are quite resistant to being sold to. It is one of the reasons that people tend to shy away from making referrals, they fear that if they refer someone to you that you wil then try the hard sell to that person.
And if you shout that you are an expert then you look self opinionated or boastful and people shy away from you for that reason. It's all about perception.
Hard Selling is Unnecessary
Continue reading "A Simple Marketing Idea to Build Your Authority " »
People often tell me that their marketing isn't working.
When I check it out I often find that the real problem is that they are using the wrong sort of marketing, or the rigth sort of marketing in the wrong place.
Learn to Profile Your Customers with help from a Great Spotted Woodpecker!
Learn More from the video below.
Continue reading "How to Profile Your Customers: Why Customer Profiling is Important" »
Marketing Amazes Me
Or more to the point, human nature amazes me .. and the two are so closely related as to be virtually indistinguishable.
I've just fed my cat, Daisy.
She's one of the family really; or least we treat her that way.
So do the cat food manufacturers. They produce cat food in all the flavours we like; Chicken, Beef, Turkey, Salmon.
Continue reading "Why Do We Buy Cat Food in These Flavours? " »
The London Tube Makes use of a Physical Principle we should use in our Marketing.
The underground isn't flat. As the tracks come into the station there is a slight upward slope to slow the train.
As the track leaves the station there is a slight downward slope to speed the train.
This saves a lot of energy being used to brake the train and a lot more energy being needed to get it moving again.
It si a simple use of the laws of physics.
Continue reading "Using Gravity to Boost Your Marketing" »