Clear Advice on Marketing for Businesses of all Sizes

Have you the time, money or skills to market your business as well as you want?

 

Stefan Drew, Marketing Magician, photo by David Morphew  Most of your competitors don't understand marketing or the marketing secrets I'm going to give you.

Here is your first Marketing Secret:  Do you know that there are literally hundreds of marketing methods you could be using that cost absolutely nothing at all?

I believe you and your business deserve the best free marketing advice available.  If you agree, then learn more on this website.

Continue reading "Have you the time, money or skills to market your business as well as you want?" »

July 24, 2014

How to Profile Your Customers: Why Customer Profiling is Important

Attracting great spotted woodpeckers can teach us about target audience profiling People often tell me that their marketing isn't working.

When I check it out I often find that the real problem is that they are using the wrong sort of marketing, or the rigth sort of marketing in the wrong place.

Learn to Profile Your Customers with help from a Great Spotted Woodpecker!

Learn More from the video below.

Continue reading "How to Profile Your Customers: Why Customer Profiling is Important" »

July 23, 2014

Why Do We Buy Cat Food in These Flavours?

Anthropomorhic cat food manaufacturers think my cat is human .. or I'm a cat maybeMarketing Amazes Me

Or more to the point, human nature amazes me .. and the two are so closely related as to be virtually indistinguishable.

 

I've just fed my cat, Daisy.

 

She's one of the family really; or least we treat her that way.  

So do the cat food manufacturers.  They produce cat food in all the flavours we like; Chicken, Beef, Turkey, Salmon.

 

Continue reading "Why Do We Buy Cat Food in These Flavours? " »

July 19, 2014

Using Gravity to Boost Your Marketing

London Underground uses gravity to control trainsThe London Tube Makes use of a Physical Principle we should use in our Marketing.

 

The underground isn't flat.  As the tracks come into the station there is a slight upward slope to slow the train.

As the track leaves the station there is a slight downward slope to speed the train.

This saves a lot of energy being used to brake the train and a lot more energy being needed to get it moving again.

It si a simple use of the laws of physics.

 

Continue reading "Using Gravity to Boost Your Marketing" »

July 18, 2014

Getting Celebrities to Market Your Business

CarluccioWouldn't it be great if you could get a celebrity to help you market your business?

Would'n't it be even better if your chosen celebrity did it without charging you a penny?

 

It's sounds like pie in the sky; celebrities working for you without being paid.  Impossible. 

 

No, not impossible.  Far from it.

 

For example when asked to market a college catering course some years ago I looked for a celebrity to help me.  I choose Antonio Carluccio and invited him to take part in an interview that would both encourage students and raise his profile.

Antonio isn't one of the chefs you see on TV every night.  But a few days ago I heard he was on TV today and, as he founded the Carluccio chain of restaurants and has written a number of books, I've been stimulated me to  write this post.

 

So how do you make contact with a celebrity?

Continue reading "Getting Celebrities to Market Your Business " »

July 17, 2014

Synethesia: Sensory Marketing With Smells

Red Rose VaseSometimes Your Marketing Can be Achieved with Smells and Aromas

 

Can you ignore the smell of freshly roasted coffee beans.  Even if you don't like coffee there are a distinctive smell.  And if you love coffee they can make you detour from the street to the coffee shop just like that.

 

If, like me, you've been selling a house have you used the fresh baked bread trick to encourage interest?  Which visitor to your home can ignore the smell of freshly baked bread or cakes?  So get baking and let your prospects imagine what living in your home could really be like.

Continue reading "Synethesia: Sensory Marketing With Smells" »

July 15, 2014

Should You Rely on Luck or Unstoppable Referrals

Most people I meet tell me Word of Mouth is the way they get most of their business.  When I ask them about their Word of Mouth strategy it seems the most common one is to rely on luck .  That simple!

Luck is NOT a strategy.  Rely on luck and when you want it most it runs out.

 

We need a system to get more Word of Mouth referrals.  A few people tell me they have a referrals strategy; they go networking.

Networking can work, and can give you a handful of referrals, if you work hard at it.  But what I'm talking about is a flow of Unstoppable Referrals that flood in to your business on a regular and predictable basis.

 

Continue reading "Should You Rely on Luck or Unstoppable Referrals " »

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What our customers say

What Our Clients Say

As Principal I employed very few consultants but did employ Stefan on the basis of a clear ROI.

I would recommend him to any college, university, business or Government agency as a reliable consultant who will become indispensable.

Ioan Morgan CBE
Latterly FE College Principal & CEO,

He certainly does what he says on the tin...... I've worked with Stefan for many years and he has an uncanny knack of cutting through the ****, focussing on the essentials and coming up with creative and inexpensive marketing ideas that work.

David Morphew
www.davidmorphew.com

Top qualities: Great Results, Expert, High Integrity “Stefan was an expert on one of our recent teleseminars speaking about Marketing Secrets Revealed. He gave some fantastic value and gave some great tips that small business owners could use to apply to their businesses straight away. You can get a copy of the recording at http://www.exceptionalthinking.co.uk/previewcall.htm. I have no hesitation recommending Stefan and think he's great at marketing. It's certainly no accident that he's known as the Marketing Magician.

Helen Dowling

“Stefan was our speaker at a memorable CIM course recruitment event a few years ago. In an hour he covered a wide range of EMarketing topics giving the audience both inspiration and actions they could take with them to implement immediately. Even those that had recently completed marketing degrees commented how practical his advice was and how it clarified what they had previously only learnt in an academic way. Stefan's practical background as a marketing practitioner comes to the fore when he explains, not only what EMarketing is, but how to implement it in a practical way where the ROI can be measured.”.

Rosie Phipps, Principal, Oxford College of Marketing

“Apart from being a incredibly friendly and approachable person, Stefan has a wealth of knowledge in how to effectively market small and large businesses and has applied this knowledge with great success. In short Stefan is a real marketing guru!.

Steve Tipson
www.auburn.co.uk

““Stefan Drew is a true marketing professional. I have no hesitation in recommending Stefan's marketing expertise. My first contact with Stefan was in 2009. The distance of our office locations (U.K. vs. Australia) did not concern me as it was evident from our first international phone call that my company was in good hands. 2010 presented the GFC which brought with it many marketing & financial challenges. By following Stefan's marketing plan to the letter I could never have imagined such a successful outcome for my business. Thank you Stefan.”.

Jeanette Adams
www.holidaysonlocation.com

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