Most of your competitors don't understand marketing or the marketing secrets I'm going to give you.
Here is your first Marketing Secret: Do you know that there are literally hundreds of marketing methods you could be using that cost absolutely nothing at all?
HOCKEY Are you looking for Stefan Drew the Ice Hockey Player. Sorry it isn't me, but to discover more follow the link to Stefan Drew
Continue reading "Have you the time, money or skills to market your business as well as you want?" »
In 1863, The American Civil War was raging and the people of London put their heads in the ground .... and their bodies .. and their steam trains.
1863 saw one of the most innovative pieces of lateral thinking the transport world has ever seen. London, with 2.5 million people, was the largest city in the world. Legislation was in place that prevented the new rail lines from entering the city and stations were built in what were then the outskirts at places like Paddington, Euston and Kings Cross.
Like many business problems the answer was elusive .. until lateral thinking solved it.
Continue reading "Lateral Thinking: Going Underground with Steam Trains was a Transport Innovation " »
Perfection is 1/1000th of a second
Thinking about last summer's UK Olympics made me realise something about beating the competition. You only have to be fractionally better than your competitors to win Gold.
Continue reading "1/1000 of a second Equals Gold .. and Business Perfection" »
Simplicity and clarity lead to good design .. which means that Less is More
This is very true in marketing. Often we just try too hard and keep adding to our adverts, posters, leaflets, websites etc .... when really we should be spending time simplifying them.
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For professional networking I believe nothing beats LinkedIn. Where Facebook and Twitter have their place, and can work wonders for some business types, for me it is LinkedIn every time.
The good news is LinkedIn just got better.
Not only is LinkedIn the most comprehensive and up to date database of business professionals and companies available on the Internet .. it now allows you to tag other LinkedIn members in your updates.
Continue reading "LinkedIn Tagging Adds A More Social Element to Business Networking" »
I love new technology and new ways of doing things. I'm also a workoholic that likes to relax.
OK, so that seems a contradiction but let me tell you the story behind this video and judge for yourself.
I'm so relaxed that I usually start the day with checking my emails, on my kindle, before I get out of bed. This can be anytime from 5 am onwards, sometimes earlier.
Continue reading "Simple SEO Ideas .. The Video " »
Finding new customers takes time and effort and yet we all need to find propsects, future customers and catch up with previous customers that have moved to new pastures. Here is a LinkedIn technique to find new customers and / or contacts.
How to Find New Customers
This question was asked by a photographer client who wanted to find contacts in certain sectors based in and around Coventry.
There are only Three Ways to Grow a Business and they all revolve around customers. Finding new customers and prospects, or even relocating previous customers that have moved to new companies, is the hardest one of the three.
Continue reading "Using LinkedIn to Find Prospects, Future Customers and Previous Customers" »
What would happen to your profit if, every time someone bought one item .. they also bought a second or even third item automatically?
Your turnover and profits would soar. Products would fly off the shelf and the till would keep ringing.
Well, here is an idea that will help that to happen.
Continue reading "How to Increase Your Business Profits by packaging products together" »
Getting repeat customers is easier than looking for new customers.
The idea one hotel is using is nothing new but the idea can work really well for any business.
Continue reading "How to Get Repeat Customers to Any Business" »