There Are Only Three Different Types of Advertising.
Direct Sales Advertising
Relationship Building Advertising
Each one has a specific function and can provide an exceptionally high Return on Investment (ROI) when used correctly. Used incorrectly they just burn money.
So here is a quick breakdown of the difference between the three types of advertising.
Behind every new restaurant, cafe and coffee shop is a dream. A dream where people book weeks in advance, every table is full, the food and service are brilliant and the profits roll in.
The truth is often different. The restaurant business is tough. There is competition on every corner and however good your food and service might be you have to be brilliant at marketing as well.
Most new restaurants, cafes and coffee shops fail within two years. But yours can thrive.
The reason they fail isn’t often down to the food, service or ambience. Often it is purely down to poor marketing.
Marketing isn’t difficult. It needn’t cost a fortune. But if you are going to learn how to market your restaurant you will need to learn a few simple marketing strategies and techniques ……… just like the Top Ten Restaurant Marketing Strategies listed below.
Learn About Effective Advertising From An Advertising Authority
Over the last 30 years I’ve spent £millions on effective advertising. But the sad is that most advertising doesn’t work. Discover my secrets and ensure you avoid the expensive traps others fall into.
Buy my book now.
Online Travel Agencies, such as Expedia, TripAdvisor, Hotels.com, Booking.com, OpenTable, etc Are An Excellent Way to Get Bookings For Hotels, Guest Houses, B&Bs, Pubs, Inns and Restaurants.
But it comes at a cost.
OTA Commission Fees Can Be Reduced.
Online Travel Agencies (OTAs) normally charge commission rates of between 12-30% of the booking value depending on your accommodation or catering type. The number of rooms or covers offered can also affect the commission fees requested by these booking systems. With most rates being upwards of 15-20% the impact this has on your profit margin is huge.
The alternative to OTA websites is to take the booking yourself. With the OTAs dominating the search engines that isn’t easy. But is isn’t impossible either, as can be seen below.
We not only serve local businesses with great marketing ideas and support. Customers from the other side of the world seek our help.
Way back in noughties we had an email from a business in Melbourne, Australia. The owner, Jeanette, asked us for help marketing her holiday business.
We spent time on the phone with her and her husband .. they were 11000 miles away. And eventually came up with a marketing strategy and plan we believed would work.
Watch the 20 second video and discover what Jeanette thought of our plan
A Degree Used to Mean Career Success, Higher Earnings and Was Highly Valued by Employers
Today it is possible to get on to a Graduate Entry Scheme without a degree! And the Vice Chancellor of one university has written about the demise of exams, lecture theatres and asks if universities are redundant.
I explain much more in my articles on Conventional Education not being the route to employment it once was. The first article is available on the above link.
For those readers running a small business this article once again demonstrates the value of PR. Any one of us can get our voice heard with coverage in the market leading publications and websites in our sector. Let me know if you need help writing an article or in putting together a PR strategy