Most of your competitors don't understand marketing or the marketing secrets I'm going to give you.
Here is your first Marketing Secret: Do you know that there are literally hundreds of marketing methods you could be using that cost absolutely nothing at all?
I believe you and your business deserve the best free marketing advice available. If you agree, then learn more on this website.
Continue reading "Have you the time, money or skills to market your business as well as you want?" »
Ever had an email from an SEO Expert claiming they can get you on Page One of the Major Search Engines?
I did this morning and, although it is easy to put these emails in the junk, it is sometimes worth reading them .. and then consigning them to junk.
You see these people perpetuate some of the SEO myhts that are being circulated and I'd like to point out a few errors they make but you needn't.
Continue reading "What SEO "Experts" Don't Understand" »
Most Failure Stems from Complexity
RATES marketing strategy
Have you noticed how, when people have a system that works, they often feel the need to improve what they have?
It seems as if simple, effective and efficient isn't good enough. They need to make it look better, do things another way or copy their competitors.
I don't mean we shouldn't fix what isn't working or what is inefficient or not effective. Of course we need to improve things in these cases.
I mean when everything is just OK and working well someone always seems to think you could add an extra bell or whistle.
The problem is each time we have a hinge that needs to move, an extra piece of software that needs to function or a person that needs to remember something there is a potential problem.
Continue reading "Avoid Failure by Cutting Out Unnecessary Procedures & Steps " »
Imagine what you'd get if 21 really good marketing brains were to advise you.
What if several of them were best selling authors who market themselves and clients everyday? What if they included a TED speaker?
What if all these people worked together on a regular basis and decided to pool their knowledge?
You'd probably get some of the best marketing advice ever put together in one place.
It seems like a dream doesn't it?
It's NOT a Dream.
Continue reading "The Best Marketing Advice Ever? " »
When I wrote my best seller, Advertising Secrets, I said you should stop advertising if you don't get results and that you should test and measure every advert to ensure they worked and were cost effective.
Well I've been using a form of advertising that does deliver great results and is very very effective. The ROI is huge as the image on this page indicates (click it for more detail). In just 5 days we've had over 1200 people view this ad at an average cost of 5 pence. When I tell you that the "product" brings in over £3000/year per sale you can see that even a very modest conversion rate is going to pay dividends.
Continue reading "How To Get Very Low Cost Advertising For Any Business" »
Everyone wants a bargain. So negotiating a price is something we could all get involved in sooner or later.
How do you get to the best price for a product or service?
Well it depends on whether you are buying or selling of course. One bit of advice I've often heard is that a seller should allow the buyer to suggest a price. I often see this happening when I'm buying and the seller asks, "What's your budget?"
To me this is a dangerous question to answer. Let's say I walk into a garage and start looking for a car. One of the sales team will undoubtedly ask me what my budget is and then steer me towards cars in that price range or a little above.
If I'm after someone to design a garden for me and get asked the same question it is even more complex as the price to design a garden is totally different to the cost of then building the design. So which figure do I quote?
Continue reading "Simple Negotiation Tips: Agreeing the Price!" »
Senior staff at Microsoft, Google, Merrill Lynch, Chubb, IBM, Johnson and Johnson, Deutsche Bank, Accenture. Tata & Yahoo pay big money to get advice from Dr Srikumar Rao.
Not only is Srikumar a noted academic and TED presenter; he is someone who also advises me from time to time. I've known Srikumar for a quite a while for a simple reason. We mastermind together. That means we get together once a month and exchange ideas. Srikumar used to teach on MBA programs at Columbia. You can also find his TED talks on YouTube (see below) and he runs a Personal Mastery course that gets rave reviews. This course normally costs $1000s and is normally only run for private clients.
Continue reading "Listen to TED Speaker, Dr Srikumar Rao, in a Small Seminar in London" »