Stefan Drew Associates

Have you the time, money or skills to market your business as well as you want?

Have you the time, money or skills to market your business as well as you want? 

Do you know that there are literally hundreds of marketing methods you could be using that cost absolutely nothing at all?

 

Advertising Secret Number 7: Testing & Measuring Your Adverstising.

How to Advertise: What Should You Test & Measure When Advertising?

 

The answer to this question is …everything.

 

Try different
· Headlines
· Copy
· Photographs
· Pages/positions in the paper
· Colours
· Black and white versus colour
· Product or Service Benefits

 

Does your marketing take external factors into account?

Consider External Factors That Can Affect Business Marketing

 

You cannot market your business in isolation.  You have to consider external factors if your marketing is to suceed.

 

For example I recently booked a hotel for a business trip to Portugal.  On looking for a hotel I asked if they provided free Wifi and was quite surprised when they said they charged quite a lot of money for it.

 

Why the surprise?

 

Advertising Secret Number Six: Test and Measure your Advertising to ensure success

Test, Measure and Improve Your Advertising 

 

If all you do is advertise and chase contacts you are missing a real trick.  How can you be sure your advertising couldn't give you double the response rate and double the profit?  You need to know what ROI (Return on Investment) you are getting from your adverts.

 

How do you know your ROI if you don't Test & Measure (T&M)?

 

Advertising Secret Number Five: Lead Generation Adverts are Great Value

Lead Generation Adverts are a great way to Attract Customers to Your Business

 

Lead Generation adverts are much better value than a sales advert as they allow you to keep in touch with a prospect for months or even years. There is no point in working hard to make a sale via advertising if you do not capture the name of the customer.

What is Lifetime Value of Your Customers?

How much profit will your average customer provide you over the next five years?    

 

When we test and measure the return on investment of our marketing most of us take quite a simplistic view. I'm all in favour of keeping marketing simple but in this case we may be making a big mistake.