Most of your competitors don't understand marketing or the marketing secrets I'm going to give you.
Here is your first Marketing Secret: Do you know that there are literally hundreds of marketing methods you could be using that cost absolutely nothing at all?
I believe you and your business deserve the best free marketing advice available. If you agree, then learn more on this website.
Continue reading "Have you the time, money or skills to market your business as well as you want?" »
People often tell me that their marketing isn't working.
When I check it out I often find that the real problem is that they are using the wrong sort of marketing, or the rigth sort of marketing in the wrong place.
Learn to Profile Your Customers with help from a Great Spotted Woodpecker!
Learn More from the video below.
Continue reading "How to Profile Your Customers: Why Customer Profiling is Important" »
Marketing Amazes Me
Or more to the point, human nature amazes me .. and the two are so closely related as to be virtually indistinguishable.
I've just fed my cat, Daisy.
She's one of the family really; or least we treat her that way.
So do the cat food manufacturers. They produce cat food in all the flavours we like; Chicken, Beef, Turkey, Salmon.
Continue reading "Why Do We Buy Cat Food in These Flavours? " »
The London Tube Makes use of a Physical Principle we should use in our Marketing.
The underground isn't flat. As the tracks come into the station there is a slight upward slope to slow the train.
As the track leaves the station there is a slight downward slope to speed the train.
This saves a lot of energy being used to brake the train and a lot more energy being needed to get it moving again.
It si a simple use of the laws of physics.
Continue reading "Using Gravity to Boost Your Marketing" »
Wouldn't it be great if you could get a celebrity to help you market your business?
Would'n't it be even better if your chosen celebrity did it without charging you a penny?
It's sounds like pie in the sky; celebrities working for you without being paid. Impossible.
No, not impossible. Far from it.
For example when asked to market a college catering course some years ago I looked for a celebrity to help me. I choose Antonio Carluccio and invited him to take part in an interview that would both encourage students and raise his profile.
Antonio isn't one of the chefs you see on TV every night. But a few days ago I heard he was on TV today and, as he founded the Carluccio chain of restaurants and has written a number of books, I've been stimulated me to write this post.
So how do you make contact with a celebrity?
Continue reading "Getting Celebrities to Market Your Business " »
Sometimes Your Marketing Can be Achieved with Smells and Aromas
Can you ignore the smell of freshly roasted coffee beans. Even if you don't like coffee there are a distinctive smell. And if you love coffee they can make you detour from the street to the coffee shop just like that.
If, like me, you've been selling a house have you used the fresh baked bread trick to encourage interest? Which visitor to your home can ignore the smell of freshly baked bread or cakes? So get baking and let your prospects imagine what living in your home could really be like.
Continue reading "Synethesia: Sensory Marketing With Smells" »
Most people I meet tell me Word of Mouth is the way they get most of their business. When I ask them about their Word of Mouth strategy it seems the most common one is to rely on luck . That simple!
Luck is NOT a strategy. Rely on luck and when you want it most it runs out.
We need a system to get more Word of Mouth referrals. A few people tell me they have a referrals strategy; they go networking.
Networking can work, and can give you a handful of referrals, if you work hard at it. But what I'm talking about is a flow of Unstoppable Referrals that flood in to your business on a regular and predictable basis.
Continue reading "Should You Rely on Luck or Unstoppable Referrals " »